Marketing automation has become a “must have,” allowing marketing teams to more efficiently generate, track and evaluate the quality of leads, and prevent those leads from getting lost during the marketing-to-sales handoff. But choosing and implementing a marketing automation system can be a headache. There are so many options, and they can be expensive, time-consuming and resource intensive to implement. On top of that, it can be a challenge to use it to its full potential after it is up and running.

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